Mira Privacy and Cookie Policy





Mira Health Kft. and its affiliates (“ Mira ” or ” We ”) respect your privacy and endeavor to safeguard your privacy (“ You ”) when using Mira or other Mira services. This document (“ Privacy Policy ”) provides You with information on our privacy practices and how We process Your data, including personal data, and how We protect such data.

Personal data refers to data which allows You to be specifically identified as individual person. Mira may also collect “non-personal data” meaning it can’t be used to specifically identify any persons. Non-personal data may also be the result of removing personally identifiable parts from the data.

We collect and use both types of data and combinations of both types. We are not responsible for the actions of third-party people, companies or services, the content of third-party sites or services, the use of data You provide to them or any products or services they may offer.

This Privacy Policy applies to the use of the Mira and Mira service products, which consist of our website mira.health, a downloadable application and other related connection services enabling You to access the Mira and Mira services (“ Mira ”), and You should read this Privacy Policy before using Mira . By using Mira , You express your agreement to this Privacy Policy and the processing of your personal data based on Our agreement with You in the manner provided in this Privacy Policy. If You do not agree to the terms of this Privacy Policy, you must not use Mira .


We will only collect personal data to the extent necessary for providing our services and to enable You to use Mira based on an agreement with you. Personal data may be collected and used for the purposes of creating user accounts, user profiles, using, maintaining and developing Mira , contacting users, providing services and products, sending customer information and marketing communications (as outlined below and as applicable under the applicable laws) to users, enabling use of Mira and communication in Mira and between users, conducting research and creating reports for internal use.

Mira will pursue to take appropriate measures to prevent unauthorized access to personal data, any inappropriate use thereof and any possible inaccuracies. All personnel processing personal data are obliged to keep such data strictly confidential. We may store data on servers and equipment in other countries (as outlined below). By using Mira You always disclose data to Mira. Your data will be kept private unless You choose to disclose it or parts of it to other users (in connection with Your interacting with other users, as outlined below). To enable You to interact with other users, Mira may at times offer You the ability to post content (such as recipes, meal plans and other content) in connection with Your use of Mira (including chat and other forums).

By interacting with other users, You may choose to disclose information to other users through Mira , e.g. private users can share their medical data such as lab tests, diseases, treatment and medication, symptoms with professional users. Mira is not responsible for any disclosures by the other users of such personal (or other) data You have chosen to share.


The type of data We collect and store will vary depending on Your use of Mira and Your activity. We may collect the following personal data when You sign up for Mira , or later in connection with Your use of Mira :

  • first name and last name
  • company name of professional users
  • contact data (postal address, e-mail address and telephone number)
  • gender
  • birth date
  • years of experience of professional users
  • language preferences
  • user name and password
  • starting and ending moment and method of the customer relationship
  • direct marketing choices
  • interests and other information provided by the customer
  • dietetic information and other health and nutritional details required for the provision of services
  • anthropometric information
  • location data
  • information of the use of our products and services
  • payment information of professional users
  • technical data sent to us by your digital devices (such as computers and mobile devices) as well as information related to cookies and other similar technologies
  • recordings of customer service e-mail correspondence and telephone conversations
  • campaigns and promotions directed to the customer, as well as their use
  • purchase history
  • billing, delivery, returns and payment collection data (excluding bank account or credit card information unless needed for reimbursement purposes)
  • content, correspondence and consequences related to feedback and complaints

Mira may be able to access Your user account(s) in third-party services (including associated data and other material) to allow You to interact with such third-party services using Mira . Mira may be able to connect to Your user account(s) in third-party services to interact with such third-party services to allow You to use Your data and other material and, consequently Mira may be able to obtain certain data from Your user account(s) in third-party services when such third-party services permit such interaction.

IP-addresses, operating system, access and usage times and activity logs, browser type and language and referring website addresses might be collected automatically also when You use Mira . Mira may use this information to monitor and analyze the use of the services, contact You about Your experience with Mira sites and services and notify You about company news and promotions. Mira collects data about all of Your interactions with Mira and with the other users inside Mira (including chat) via server log files and other activities in Mira and within Mira related services. We may, at our own initiative or upon Your request, complement, correct or delete incomplete, inaccurate or outdated personal data.


Mira does not sell, trade, or otherwise disclose Your personal data to third parties unless otherwise stated below.

We may share your personal data with authorized third parties who perform services for us for the purposes described in this Privacy Policy within the limits of the applicable legislation, such as our website hosting partners and other parties who assist us in operating our website, providing customer service, managing and analyzing personal data, conducting research and managing marketing campaigns. Because we take the responsibility to safeguard your personal data seriously, we do not allow those companies to use it for any purpose other than to perform those services, and we require them to protect your personal data in consistence with this Privacy Policy.

We may also share your personal data or profile for targeted in-service marketing (including serving ads to users) or similar purposes and with carefully considered third parties for other joint or independent direct marketing purposes. Sharing of your data for such purposes may only happen when the planned purposes of the third party are not incompatible with the purposes described in this Privacy Policy, and the third party has a legitimate interest, such as marketing, for the processing of the personal data. Only the minimum necessary amount of your personal data is shared with third parties.

In addition, We may share Your personal data based on a valid order from a court or other official body with sufficient authority, if required under any applicable law or regulation, or to enforce the Terms of Service of Mira and to investigate possible infringing use of Mira as well as to guarantee safety of Mira .

Furthermore, We may share your personal data as part of any merger, acquisition, sale of company assets or transition of service to another provider. This also applies in the unlikely event of an insolvency, bankruptcy or receivership in which Your personal data would be transferred to another entity as a result of such a proceeding.

We reserve the right to use anonymized data for the purposes outlined in the Terms of Service, including to enhance Mira. Anonymized data means that data is made anonymous (e.g. aggregated data from statistical analyses of users’ aggregate behavior) and cannot be used to identify individual users. Such aggregate or anonymous data about You may be shared with advertisers, business partners and other third parties. If You have given your consent to share your data with third parties for their own marketing purposes, such marketing is governed by their separate privacy policies.

We use external service providers to provide technical solutions for processing stored data and access the stored data by using a technical interface. We host the service in and may transfer data for this purpose to and from countries outside the European Union (EU) or the European Economic Area (EEA). Please note that We may transfer Your data, including personal data, to countries (including the United States) and jurisdictions that do not have the same data protection laws as in the EU/EEA. We will always transfer personal data about You in accordance with the mandatory legislation and this Privacy Policy. Transfers will always be made either based on the European Commission’s adequacy decisions or using standard data protection clauses in the contracts between us and the receivers of the data to safeguard the protection personal data. Information about the contents of the standard data protection clauses used can be requested by e-mailing to us at 


Our service providers and other partners in the United States comply with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention when We transfer personal data to such service providers and partners.


Your personal data will be maintained in external service providers’ servers with appropriate safeguards, such as password protection, granting the access to the stored data only to Mira. The personal data is protected by appropriate industry standard, technical and organisational safety measures. The data will be accessible only to persons or organizations operating by Mira’s assignment or on behalf of Mira expressly authorized by Mira.

Although We make good faith efforts to store the data collected on the services in a secure operating environment that is not available to the public, and use only reliable partners We cannot guarantee the absolute security of that data during its transmission or its storage on our systems. We do not represent or warrant that Your personal data will be protected against, loss, misuse, or alteration by third parties.


A cookie is a string of information or a small text file that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Mira uses cookies to help it identify and track visitors, their usage of Mira and mira.health website, and their website access preferences, improving quality, tailoring recommendations, and developing Mira related services.

Users who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Mira and/or mira.health website, with the drawback that certain features of the website may not function properly without the aid of cookies. The cookies will not enable Mira to access and review data stored on a user’s computer. Mira may contain third-party tracking tools from our service providers, examples of which include Google Analytics and Count.ly. Such third-party services are governed by separate privacy policies and this Privacy Policy does not apply to such third-party data collection.

Third party service providers may use cookies, APIs, and SDKs in Mira to enable them to collect and analyze user data on our behalf. Our service providers may have access to, for example, the following data:

  • your device identifier,
  • MAC address,
  • IMEI,
  • locale,
  • geo-location data, and
  • IP address.

From time to time, there may also be other third party products/services or links to such available for Your use in Mira . For example, Mira may include social media features, such as the Facebook “like” button and widgets, such as the “share” button which may collect your IP address, information from what page you have entered the service, the browser you are using, or the sections of the service you have been browsing and the dates and times thereof. Social Media features and widgets are either hosted by a third party or directly on our services. All such third party services are governed by separate privacy policies (and Terms and Conditions) and this Privacy Policy does not apply. Mira will not be responsible for such third party data collection. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


If we learn that we have inadvertently gathered personal data from a child under 15 years of age, we will take reasonable measures to promptly remove that data from our records.


We will not retain Your personal data for longer than is necessary for the defined purpose of the processing of personal data or for legal requirements. For instance, we may retain some information for a few years after you have discontinued the use of Mira by closing your Account, if this is necessary to meet our legal obligations or to exercise, defend or establish legal rights.


You are entitled to review any data collected on You and stored by us, if any. Should You wish to exercise the above right to review stored data on You, You should send a signed request thereof to Mira using the contact details below.

If there should be a mistake in Your personal data or it should be incomplete, You have the right to demand correction of the erroneous data or completion of the data by contacting Mira using the contact details below.

If you no longer wish to use Mira , or subject to other applicable legal provisions, You have the right to request Mira to erase Your personal data stored by it to the extent that it’s further processing is not necessary or allowed by law.

You will only receive direct marketing from us in electronic form (such as email), if You have opted-in for such direct marketing by giving Us Your consent. Users may opt-out of receiving direct marketing and promotional e-mails by following the instructions included in all those emails, or informing Mira about this using the contact details below. You may also separately opt-out of receiving only such marketing, which includes profiling related to it. If You opt-out, Mira may still send You non-promotional customer information, such as emails about Your account or Mira’s ongoing business relations.

In addition to the foregoing, You have at any time the right to object all such processing of Your personal data which is based on legitimate interests of either Mira or third parties.

You have the right to request Mira to restrict the processing or your personal data for the time it takes to verify the accuracy of Your personal data after You might have contested it, when Mira no longer needs Your personal data for the purposes of processing, but is entitled to store it for the establishment, exercise or defense of legal claims, or on other grounds defined in the applicable data privacy legislation.

[Finally, upon Your request You also have the right to receive the personal data concerning You that You yourself have provided to Mira in a structured, commonly used and machine-readable format and to transmit that data to another data controller, for the part that the processing of Your personal data has been carried out by automated means. You have the right to have Your personal data transmitted directly from Mira to another controller, where this is technically feasible.]


​This Privacy Policy is governed by the laws of Finland.

In case You suspect a breach of data protection legislation and the matter is not solved amicably between You and us by negotiating, you may contact the Finnish Data Protection authority to lodge a complaint.


Mira may change this Privacy Policy from time to time. All changes hereto will be made available on the Mira website, and if this Privacy Policy is changed in a material, adverse way, we will post a notice 30 days in advance advising of such change on our website and other main service channels such as mobile application. We warmly recommend you to re-visit this Policy from time to time to notice any such changes. The changes will be effective when made available, and Your continued use of Mira indicates your consent to the changed Privacy Policy posted at the time of use. Changes hereto will not substantially prejudice Your rights without Your consent.

Latest update: 31.10.2019


If you have any questions, comments or concerns regarding the Privacy Policy or our practices, please contact us by using the contact details below.

Mira Health Kft.

Ráday utca 37.